Carolyn founded Sugarflower Floristry in 2020, with nothing more than an eye for beauty and a heart for doing the right thing. While agriculture and florals had been part of her entire life, a pivotal moment occurred during the planning process of her own wedding that shaped the company as we know it today. As she began choosing wedding florals, she submitted designs that honored her farm-girl upbringing while blending it with more sophisticated floral breeds. During a consultation with one of many florists, she noticed a centerpiece design had been drastically changed without her consent. The original florals had been based on flowers she picked as a child and put in jars for her family, and what they quoted was far from her original request and vision. The response they gave when asked about the change was “Your original request does not properly reflect our brand…”
.…words that shall never be uttered within the walls of this company…
While she happily took her wedding florals elsewhere, she never forgot that interaction. She made a promise that if she ever had the chance to do florals for others, no one would ever feel inferior or unworthy due to shallow business agendas. A person’s exact floral wishes would be at the center of every request, because every vision is worthy- no matter the size or scale.
With the heart behind the business being set in stone, just one thing remained: the name. This part came together easily, as it is a title that was given to Carolyn by her favorite person in the whole world- her Grandpa. She was nicknamed “Sugarflower” as a child, because in his eyes she was “sweet as sugar, and pretty as a flower”. So when the day came to form and name the company, both were done in her Grandpa’s honor. His kindness, strength, and love for others are part of everything our founder does. All of which we hope you see when you join Sugarflower Floristry as our client. Our goal is to make you feel welcomed, heard, and prioritized when you book your florals with us.
We’re delighted you’re here, and we hope to create something beautiful that reflects your story!